疯狂卖场crazy mart是全新的新零售商超品牌，简单生活，随心优选，品牌希望用更优质的产品带给消费者更美好的生活体验。品牌标识的设计上，我们充分考虑后期的实际应用延展，通过简化细节、增加底框、精简色彩等尝试，来强化标识后期的适配性。乳品烘焙区、绿色果蔬区、酒水饮料区、个护美妆区等不同的产品区域适配了相对应的icon，简洁有趣，让品牌传达更加灵动、统一。关于自有产品包装的设计，我们回归不同的产品品类，在符合用户识别的前提下，尽可能去打造视觉差异化，保障具有疯狂卖场独特视觉体系的同时，也兼具不同产品的系列感。疯狂卖场crazy mart，更加独特、年轻、质感、有趣、疯狂的购物体验。
Crazy Mart is a brand-new new retailer super brand that makes life simple and chooses what you want. The brand hopes to bring consumers a better life experience with better products. In the design of the brand logo, we fully considered the extension of practical applications in the later stage, and strengthened the adaptability of the logo in the later stage by simplifying details, adding bottom frames, and streamlining colors. Different product areas such as the dairy baking area, green fruits and vegetables area, wine and beverage area, and personal care and beauty area are equipped with corresponding icons, which are simple and interesting, making the brand communication more flexible and unified. Regarding the design of our own product packaging, we returned to different product categories and tried our best to create visual differentiation on the premise of meeting user identification, ensuring that while having the unique visual system of Crazy Store, there is also a sense of series of different products. crazy mart, a more unique, young, high-quality, interesting and crazy shopping experience.
By : Fungo Design Team
Year：2024
Email：info@infungo.com
